Treasurer’s Report - August 2025
What a fantastic start to the season! August saw two home matches and three away in the league, including the fantastic win at Sheepy Road against the Adders. It was a typically tough derby and highlighted the growing interest in local non-league football, with 1,290 in attendance. Hopefully, with more games like this, some of these fans will become regular visitors. We’ve got some fantastic clubs in the area and a resurgence of interest is long overdue. Seven wins from seven is beyond anyone’s expectations and gives us a strong platform to build on last season’s success.
We also made our debut as a reformed club in the FA Cup. A tough draw—another local derby, this time against Coleshill Town—meant our cup run was short. Our FA Vase debut was more successful, with an emphatic 8–0 away victory against MFL Premier side Highgate United. Financially, the share of gate receipts from the two away games was almost £2,000. Prize money so far from the two FA competitions totals over £900, with the promise of more to come in the Vase. Special mention goes to Highgate United, who transferred our share of the gate receipts less than four hours after the final whistle!
The successful start to the season has led some to suggest that the club is being financially reckless. Thank you to the many readers of this update who have done a sterling job of politely putting the record straight.
Our blueprint for financial stability isn’t a secret, and neither is it rocket science. So here it is:
The Formula for a Sustainable Playing Budget
Work out the following (excluding VAT where applicable):
The total committed sponsorship revenue for the season.
The total season ticket sales.
The total gate receipts, based on your worst-case average attendance. To calculate this, deduct the number of season ticket holders from your worst-case attendance estimate, then multiply by your average admission price and number of home matches.
Estimate a cautious (worst-case) figure for other income, such as merchandise profit, food and drink margin, programme sales, fundraising, etc.
Total the costs of running the club, excluding players and coaches pay. This should include:
Matchday costs (referee fees, food and drink supplies, security, stewarding, matchday staff).
Playing/training equipment and travel costs.
Repairs and maintenance costs, plus any sinking fund required to replace a 3G pitch.
Other day-to-day overheads.
Include a contingency fund to cover unforeseen costs.
Use this formula:
Playing Budget = A + B + C + D – E
If the figures you input are honest, you’ll have a sustainable budget. If attendances exceed your worst-case estimate, you’ll generate a surplus that can be invested in infrastructure or saved for the future. This ensures the club operates fairly, based on genuine support from fans and businesses. If more clubs did this, non-league football would be far more stable.
One note: if support drops below your worst-case estimate, the playing budget should be reduced accordingly. Many clubs don’t do this, which leads to financial trouble.
Sponsorship and Matchday Opportunities
We’ve had a fantastic response to player sponsorship, raising over £3,500. This season we created both “Home” and “Away” packages to meet demand, as many people missed out last year. A handful of sponsorships remain, and they can be purchased here:
Nuneaton Town Player and Match Sponsorship
There are also matchday sponsorship opportunities available for our home games. This is a great chance for local businesses to reach potential customers—your business name on matchday graphics across social media will reach 10,000–30,000 local people, plus thousands more beyond. Sponsorship also includes a matchday experience with VIP access for you and five guests. The match Experience package includes VIP access for two guests, which can be scaled up for larger balcony groups available for special occasions such as Birthdays, Anniversaries and other celebrations. If interested, contact Lee Davies at commercial@nuneatontownfc.co.uk
Expenditure
In August, we incurred £15,954 in direct costs, covering:
Contractual pay to management
Five weeks of players’ wages and expenses
The cost of merchandise sold.
Other matchday expenses
We also made a strategic investment in a Veo sports analytics system. This special camera records the entire pitch and uses AI to provide detailed statistics such as heat maps, momentum charts, and tactical analysis. Coaches can focus on key areas for improvement, while players can review their own performances. We secured a great deal, effectively receiving the £1,000+ camera free, plus a discounted one-year subscription.
Administrative expenses were £572, including:
Website hosting
Subscription to Xero
Payroll processing
Transaction fees (SumUp & Stripe)
Operation 600
Now that we’ve had three home games, we can check progress against “Operation 600.” An average attendance of 600 across the season would add an estimated £54,000 to our “Back to Nuneaton” campaign. At present, we are averaging 478, largely due to summer holidays. Early signs suggest attendances would normally be around 500–600, so the current average still equates to roughly £33,000—a great outcome, but wouldn’t it be great to hit that 600?
This demonstrates the strength of our sustainability model, which we will continue to use even once we return to Nuneaton. It not only ensures financial stability but also allows us to build reserves for infrastructure and playing investment.
Profit and Loss – Monthly Performance
We recorded a monthly deficit of £2,186, largely driven by five weeks of playing costs and only two home fixtures, offset slightly by Cup and Vase income. The deficit also includes the Veo investment. We’ve had a significant jump in reserves during August, the reason behind this is covered in the “Back to Nuneaton” update below.
What to expect in September
September is another busy month with four league games and only one of this away, all against tough opponents so your support is needed to help maintain the amazing run the team is currently on. There are also cup games, starting with a trip to Yaxley to play Godmanchester Rover in the league cup. This fixture has had to be switched to Yaxley, with an unusual kick-off time of 5pm, due to delays with Godmanchester’s new pitch. Later in the month, we also have the next round of the FA Vase, away again at Midland Football League Division 1 newcomers Knowle FC. Knowle, who were promoted from Step 7 last season, have made a great start to life to Step 6 and will be another tough test, however the travelling support will no doubt be sizeable once more given the short distance.
At the end of the month sees another first of the reformed club – the Birmingham Senior Cup. The Nuneaton Borough/Town name has a long and proud history in the competition, being third on the all-time list of winners behind Aston Villa and Birmingham City. Dudley Town will provide a tough test at the Oval in the first round.
Overall, there is scope to break even, or perhaps made a small surplus in the month, particularly if the home games and the FA Vase games are well attended.
Back to Nuneaton Update
During June, the fund increased by £22,355 and now stands at £63,824 raised. Of this, £20,000 came from a generous contribution from a lifelong, Nuneaton-born fan, with the remainder from gate receipts and other contributions.
The supporter, who wishes to remain anonymous, can no longer regularly attend games but wanted to help secure a sustainable future for the club in Nuneaton. They have great faith in the club’s structure, including the Supporters Co-operative’s stake. The board and the Co-op chair have personally thanked them, and I’m sure all supporters join us in gratitude.
Nuneaton and Bedworth Council are still progressing with pre-planning checks, which will take several more weeks. We have also updated our totaliser to include potential costs of reaching planning consent (architects, consultants, surveys, statutory fees). Any surplus raised will be moved into the construction phase.
If anyone else would like to make a donation, small or large, to the “Back to Nuneaton” fund, you can do so here or by emailing finance@nuneatontownfc.co.uk
How can I help?
There are several ways that fans and local businesses can help support the club:
Support the club by attending games and encouraging others to do so!
While at games, please consider buying a 50/50 draw or Golden Goal ticket.
NEW! Please consider taking part on the new Nuneaton Town Supporters Cooperative games. See here for more information. Proceeds from the Mega 6 game are being donated to the Back to Nuneaton fund.
Join the NBSC 200 club. This is a fantastic way of supporting the club financially, whilst give you the chance to win monthly cash prizes. You can take part in the 200 Club online by clicking this link: Join the 200 Club
Join the Nuneaton Town Supporters Co-operative. Not only will you be helping the Co-op fulfil its duty as part owner of the club, but you will also be able to hold the Co-op board members and club officials appointed by the Co-op to account (including me). Look out for further information about the new season membership drive and further information on how you can get involved in both the Co-op and the club. You can join the Co-op online by linking this link: Join the Nuneaton Town Supporters Co-operative.
If you are a local business and would like to become a sponsor, reach out to commercial@nuneatontownfc.co.uk to discuss taking one of our great packages.
If you would like to donate to our “Back to Nuneaton” fund, please do so here
