Treasurer’s Report - March 2026
March proved to be a more challenging month on the pitch compared to the strong momentum built in February, with a dip in form despite continued excellent backing from supporters.
1. Goals from the game v Daventry Town and their views on Facebook
Across the five scheduled fixtures, the club recorded one win, three league draws and a cup defeat. While this represents a dip in results compared to previous months, the team has remained difficult to beat, with only one defeat across the month coming in cup competition against higher-level opposition.
The month began with a positive 2–1 home victory against Daventry Town in front of 602 supporters. That fixture has since gained significant attention beyond the result itself, with a goal from the game now surpassing 3 million views across our social media platforms. The following weekend’s away trip to March Town United, which attracted a crowd of 785, was unfortunately abandoned due to a Town supporter taking ill, requiring a rearranged fixture later in the month. I’m pleased to say that the supporter, who many of you know, is well on the way to recovery. He also donated a sum of money to help pay for the re-admittance to the rearranged match for a number of our stalwart supporters.
Attention then turned to the UCL Cup Semi Final against Coalville Town. Despite a strong turnout of 537, the team were defeated 5–1. As is standard in cup competitions, gate receipts are shared, and £1,125 was payable to Coalville Town from this fixture.
League action resumed with a 1–1 draw at home to Eynesbury Rovers in front of 628 supporters, followed by a 2–2 draw away at Godmanchester Rovers under particularly challenging conditions. The rearranged fixture away at March Town United concluded the month, ending in a goalless 0–0 draw in front of 504 spectators, which again was made up of 300+ fans from Nuneaton making the 80+mile journey on a Tuesday evening.
While March did not deliver the same number of wins as previous months, the three league draws ensured continued points accumulation at a crucial stage of the season. In the context of a long campaign, these results may yet prove important, particularly given the disruption caused by the abandoned fixture.
The two home fixtures produced attendances of 602 and 628, giving an average attendance of 615 for the month for league fixtures.
Operation 600
Following the expected dip in February, March saw attendances respond strongly, with both home fixtures exceeding 600 and delivering a monthly average of 615, and 562 for the season to date.
This is an excellent position to be in heading into the final stages of the season. The target of reaching an overall average attendance of 600 remains within reach, particularly with a high-profile fixture against Atherstone still to come. Find out in next month’s update if we make it, unless Adam lets it slip in the meantime!
As previously outlined, achieving this target is important not just from an atmosphere perspective, but in maximising the contribution from gate receipts towards the Back to Nuneaton fund.
Sponsorship and Matchday Opportunities
March also demonstrated the growing strength of the club’s off-field presence, particularly in relation to digital engagement.
The viral goal from the Daventry Town fixture, now viewed in excess of 3 million times, highlights the increasing importance of social media in building the club’s profile. In the modern game, a football club’s “brand” extends far beyond those in attendance on a matchday. High levels of engagement and reach are key factors for potential sponsors, who are increasingly looking for visibility across digital platforms as well as physical exposure at games. The wider our content travels, the more attractive the club becomes commercially.
Supporters can play a direct role in this. Simply liking, sharing, and interacting with posts significantly increases reach and visibility. Every share helps extend the club’s audience, strengthens our commercial proposition, and ultimately supports revenue generation through sponsorship. Another brilliant way that supporters can help raise money is to follow the club’s Tiktok account (here). Once the club reaches 5,000 followers, the club will be able to monetise it’s content, opening up a new revenue stream and reaching a younger audience as well.
Commercial interest continues to build, and work is already underway on sponsorship packages for the 2026/27 season, and I’m pleased to say that Lee Davies has already secured £17,000 of sponsorship for next season.
We also continue to offer matchday sponsorship opportunities for upcoming fixtures, with flexible and cost-effective packages available for businesses of all sizes. Please contact Lee Davies by emailing commercial@nuneatontownfc.co.uk for more information.
Expenditure
During March, the club continued to incur its normal operational costs, including:
Contractual payments to management
Player wages and expenses
Cost of merchandise sold.
Matchday operational expenses
Additional hire of The Oval for the cup game
Administrative costs remained minimal and included:
Website hosting
Subscription to Xero
Payroll processing
Transaction fees (SumUp & Stripe)
A replacement battery for the club defibrillator
March saw an improvement in matchday income compared to February, supported by stronger attendances, and continued supporter engagement. However, the inclusion of cup fixtures and the associated requirement to share gate receipts—most notably the £1,125 payable to Coalville Town—impacted overall profitability for the month.
The financial position for March reflects a month that moved closer towards breakeven, balancing improved revenues against ongoing operational costs and cup-related arrangements.
Year-to-date, the club remains in a strong financial position, continuing to generate a healthy surplus in line with our objective of operating sustainably while supporting the Back to Nuneaton project.
As previously outlined, our financial objective remains to operate as close to cost neutral as possible during the playing season, ensuring that sponsorship income and season ticket revenue generated during the summer can be directed towards the Back to Nuneaton project.
Cash Position
The club continues to maintain an extremely healthy cash position. Improved matchday income during March helped to stabilise cash flow following the outflow experienced in February. The overall cash balance remains strong for this stage of the season.
As always, it is worth remembering that the reported surplus and the actual cash position differ due to:
VAT liabilities on most income streams
PAYE deductions payable to HMRC
Timing differences between income received and costs recognised.
Even allowing for these factors, the club remains in a stable and well-managed financial position heading into the final months of the season.
What to expect in April
April represents the decisive period of the season, both on and off the pitch.
With key fixtures remaining, including the highly anticipated match against Atherstone, attendances are expected to increase significantly. This presents a major opportunity to maximise matchday revenue and push towards the “Operation 600” target. From a financial perspective, a strong attendance in the single home game will be critical in ensuring the club finishes the season in line with its objectives.
On the pitch, with only a handful of points needed from the three matches, we will all be looking to push the club over the line and secure the first back-to-back title win the history of senior football in Nuneaton. This will in turn trigger one more game – the Champion of Champions Cup against the winner of the United Counties League Premier Division northern section.
Back to Nuneaton Update
There has been a brief pause in progress on the ground investigation works during March.
This is due to Nuneaton & Bedworth Borough Council currently resolving a number of administrative and regulatory matters associated with the site investigations. While this has temporarily delayed the works, it is a procedural issue rather than a technical one.
Once these matters are resolved, the ground investigations will proceed as planned. This stage remains an important step in progressing the project towards planning.
Further updates will be provided as soon as there is progress.
In terms of funding, the excellent home attendances saw almost £4,000 raised in the month, pushing the total towards the £100,000 mark.
If anyone else would like to make a donation, small or large, to the “Back to Nuneaton” fund, you can do so here or by emailing mailto:finance@nuneatontownfc.co.uk
How can I help?
There are several ways that fans and local businesses can help support the club:
Support the club by attending games and encouraging others to do so!
While at games, please consider buying a 50/50 draw or Golden Goal ticket.
Join the NTSC 200 club. This is a fantastic way of supporting the club financially, whilst give you the chance to win monthly cash prizes. You can take part in the 200 Club online by clicking this link: Join the 200 Club
Join the Nuneaton Town Supporters Co-operative. Not only will you be helping the Co-op fulfil its duty as part owner of the club, but you will also be able to hold the Co-op board members and club officials appointed by the Co-op to account (including me). Look out for further information about the new season membership drive and further information on how you can get involved in both the Co-op and the club. You can join the Co-op online by linking this link: Join the Nuneaton Town Supporters Co-operative.
If you are a local business and would like to become a sponsor, reach out to commercial@nuneatontownfc.co.uk to discuss taking one of our great packages.
If you would like to donate to our “Back to Nuneaton” fund, please do so here
